Believe it or not, I used to be in your shoes.
When I got into business, I didn't have a fancy accounting degree or an MBA or any of that. I legit knew NOTHING about "financials". I wasn't even COMPLETELY sure what "P&L" even stood for.
I knew that I needed to understand what was going on with my numbers so I could run the business smarter.
But when I asked the accounting people questions, they always seemed to talk over my head and they kept using accounting words to describe other accounting words. That just wasn't helpful. (Plus it mostly seemed super boring tbh.)
So I went to business school and got the fancy MBA and learned all the things. Then, 5 years ago, I started my CFO firm with the sole intention of helping business owners understand their numbers so they can make better decisions.
Now, I've taken my experience of working with HUNDREDS of entrepreneurs in dozens of industries in countries all over the world and I have pulled out the most essential yet impactful knowledge, tools, templates, tricks, hacks, & advice and I've pulled it all together in my Business Money Accelerator group coaching program so you can start making better financial decisions in your business (without screwing with an MBA!).
I keep things simple & impactful but really fun.
Someone recently told me that I'm kind of the Tony Stark of business financials.